Gift Cards

8 Ways Gift Cards Can Benefit Your Business

Gift cards are incredibly popular and for good reason. They offer a number of advantages for both shoppers and retailers:

In this article, we’ll go over how gift cards can benefit your business.

1. Sales Increase

Gift cards are an excellent “bridge” to bolster sales, especially in the holiday season. While many people will buy gifts for others, they may not know the right size, style, colour, etc. This is where gift cards step in. Consumers can give gift cards to friends and family members, and buy the perfect gift. 

2. Customer Retention

Consumers are loyal to businesses they love. Gift cards are a great way to keep customers coming back. Think of gift cards as a form of loyalty rewards program. They are an excellent way to bring customers to come back to your business again.

3. Convenient for Customers

It can be hard to choose the perfect gift for someone. With gift cards, customers can avoid the hassle of purchasing for others. They can give gift cards to friends and family members, and let them choose the perfect gift. This is especially helpful for customers who are not familiar with your business. 

4. Effective Marketing Tool

Gift cards are a great way to market your business. If you have gift cards available for purchase, customers are likely to purchase them. For example, if you have gift cards for 10% off, customers are likely to purchase them while the discount is still available. This is an effective way to market to new customers, especially around the holidays. 

5. Marketing to Repeat Customers

Perishable gift cards are a perfect way to entice repeat customers to stay. If you have gift cards that are good for discounts or other things, this will appeal to your repeat customers. This method of marketing is especially effective for businesses that offer discounts and loyalty programs. 

6. Ease of Use

Gift cards are easy to use and convenient for customers and businesses alike. There’s no need to worry about returning items, tracking downsizes, colours and styles, etc., and gift cards can be used immediately. This is one of the biggest perks for businesses. 

7. Dependable and Safe

Gift cards are one of the safest ways to give customers a present. Gift cards cannot be redeemed until they are purchased, so no one can purchase them accidentally. Gift cards also cannot be stolen, unlike other forms of money. This is one of the safest ways to give customers a present.

8. Helping the Environment

Every year, Americans discard 12 billion pounds of material. This is because we buy gifts that we no longer want. On average, this results in a lot of wasted paper and plastic, which is harmful to the environment. It is estimated that consumers spend around $20 billion a year in wrapping paper alone! This is wasting a lot of resources. The good news is that businesses can help prevent this from happening. They can encourage customers to purchase gift cards instead of physical gifts. This will help save resources and keep the environment clean.

We deliver corporate gifts digital greeting cards via SMS or email. As a modern marketing tool for brands, we’re passionate about helping businesses reach consumers in unique ways. Get in touch with us today to see how we can help.