The recent COVID-19 outbreak continues to disrupt the restaurant industry across the globe, temporarily switching the lights off in brick-and-mortar stores, leaving potential customers quarantined at home. The economic slowdown has made a dent in every restaurant owner’s revenue, so finding ways to add more to the bottom line is crucial for everyone’s survival.
Some classic yet effective ways to keep your restaurant from falling behind are digital gift cards. Many people don’t give it a second thought, but in times of crisis, the small package can be your silver lining as it keeps your cash flow churning.
It offers a valuable source of revenue for restaurants, all while creating a seamless and enjoyable customer experience. With that in mind, here are different ways digital gift cards can help you survive these trying times:
Many restaurants are struggling to maintain stable cash flow, but customers purchasing gift cards can immediately drive sales. It’s a continuous cycle, especially when customers exceed the amount on the card or return to your establishment to use up the remaining dollars left on the card.
Either way, the purchases customers make using the gift card can support your budget for rent, inventory, and other necessary expenses in running your business.
Marketing plays an even more crucial role in a digitally-oriented and homebound society. Digital gift cards often attract and increase engagement for your existing customers, which then boosts your referral rate, return visits and more.
The best part about gift cards is that it can advertise your restaurant at no extra cost, allowing you to boost your brand awareness without paying extra to spearhead your growth online.
When digital gift cards offer a supplemental reward to the customer’s purchases, it can act as a powerful incentive that deepens their loyalty to your business. It keeps customers coming back for more while existing customers can show their support to their favorite restaurants all while practicing social distancing.
Digital gift cards may seem like a small gimmick, but it’s a promotional tactic that can be a powerful tool in boosting your revenue source in a post-coronavirus world. It caters to homebound customers as it offers a convenient way to fill their cravings.
It builds loyalty, especially partnered with a brand that offers complementary products or services on top of yours. Gift cards are an effective incentive on its own since most offers come with special rewards.
Speaking of which, we’re a gratitude company in Australia that can complement your restaurant amidst the economic fallout. We offer a platform that is designed to market your business within a community that is sending gifts and messages , which can help bridge the gap between you and your grateful customers.
Partner with us at Appreci and we’ll compliment your business by offering a digital redemption experience for your business.