Before Appreci rebranded, they were known as thnx!. thnx! attracted the attention of Microsoft with an opportunity launch the Microsoft Inspire event in Las Vegas 2019. Gavriella Schuster corporate vice president of One Commercial Partners opened the event with gratitude and appreciation to all One Commercial partners. Approximately 10,000 attendees received a redeemable Starbucks e-gift using thnx! software inside Microsoft Teams. Out of the 10,000 attendees who received a Starbucks coffee, approx. 98% were redeemed.
Attendees who received their corporate gifts from Microsoft were so delighted, the feedback was a big plus for the concept of sending a small token of appreciation.