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We all know that it’s tough to be a cafe owner these days, especially when the threat of COVID-19 has made an already complicated situation even more difficult. Depending on where your business is located, your customers might not be able to go to your establishment. Your suppliers might be running low on stocks as well, not to mention that people are being more frugal with the money they have.

With these challenges that your business is facing, it might seem that marketing should be the least of your concerns. However, we believe that nothing could be further from the truth. Effectively reaching your customers is what will help your cafe make it through these uncertain times, and it just so happens that the service we provide, called Appreci, is a platform that helps you do just that.

What is Appreci?

Appreci is a platform that your business can partner with to help expose your brand to thousands of people. It’s what we like to call a gratitude service. People who use Appreci can show their appreciation to their network by gifting digital products (coffee).

Here’s how it works:

  1. Your business signs up with Appreci to become a partner cafe.
  2. Customers on the app pay for and send a coffee to a friend or work colleague.
  3. The recipient will be able to claim their gift at your café. Very soon after, Appreci pays your business.

It’s really quite simple, but the effects it can have on your business are profound. It can a) give you instant visibility to whoever is using the app, which can number into the thousands and continues to grow; and b) it will expose your brand to more people (the recipients) who might not be familiar with your business.

What our service provides is essentially marketing in community-driven form. What’s more, you become part of a movement of gratitude that will only help strengthen your brand’s image. Let’s take a closer look below.

Widespread Visibility on Our App

When you sign on to our service, your cafe will automatically be added to our directory of partner businesses. Our network is growing, which means you can expect more and more people to be signing up as well. Add to that the rising popularity of the Gratitude Economy, and you can count on your business reaching markets you never have before.

On top of that, people who might not have been formerly acquainted with your cafe will now get a chance to try your coffee. They’ll be encouraged to get a taste of what you have to offer because the receivers of the gifts don’t have to pay for their redemption.

As an added bonus, on the back of a campaign we have been running, many of these people are health workers on the frontlines of the COVID-19 pandemic. There is an opportunity for your business to be able to lend its support to people who really deserve it.

The best part of all the Appreci platform is free. You get all the benefits highlighted above at no cost to you. This means you can easily adopt any other marketing tactics and run those coincidingly with Appreci. 

If you’d like to learn more about marketing your cafe with Appreci all over Australia, please don’t hesitate to get in touch with us today.

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