Coffee is a significant and growing industry. Because of that, coffee shop owners are integrating technology into their operations to be competitive. Technology in coffee used to only apply to roasters and the coffee shop’s point-of-sale (POS) system. Now, coffee shop businesses understand the importance of technology in building a strong relationship with their customers.
The coffee a café serves isn’t the only element that makes a coffee shop great—it’s also the people who work there, the services you provide, the consistent quality of your products, and the technology you use. Give your coffee shop a much-needed upgrade by incorporating technology to your barista’s workflow and customers’ experience.
Here are some café software and other technology suggestions that could help your coffee shop business:
1. Upgrade your POS system
There are several new POS software that businesses can purchase to make order-taking much easier for your baristas and customers. Most POS software is compatible with different devices, making it convenient for the business owner.
With these new high-tech POS software, you can show the menu on the screen. It helps ensure that the orders are correct, minimising mistakes and refunds.
Another great thing about upgrading your POS is the elimination of paper receipts. Most new POS software in the market provide paperless receipts, which means sending the receipt to the customers via email. That is a lot more convenient for both the shop and the customer because you will have the data saved in a cloud.
2. Consider online ordering applications
Your coffee shop’s target audience is a group of people who are always on their feet and on-the-go. By making online ordering available to your customers, you are making it easier for them to get their much-needed cup of joe for the day.
Ordering online will decrease the time your customers have to wait in line, and it will be particularly helpful for people who order in bulk for meetings.
3. Integrate marketing software to boost your sales
Technology can also help you boost your coffee shop sales. There are a bunch of marketing tools that coffee shops can use, but one that you must try is rewards software. You can give your customers reward points for them to purchase more products. You can also provide digital gifting.
Digital coffee software, like Appreci, is a great way to promote your coffee shop because customers can give friends and colleagues free cups of coffee from your coffee shop through a mobile application. Software like Appreci benefits your company because it brings in fresh leads and existing customers while giving them a unique coffee experience.
These technology upgrades affect not only your customers, but they also give your employees a secure and more manageable working environment. Having software that can automatically update your inventory, do some accounting, and create automatic payroll setup will give your employees more breathing room. Technology reduces the need for manual recording, which also helps avoid errors.
What makes a coffee shop successful is the energy and experience it gives to a customer, and technology can help you with that. Improve your café marketing with the tips above and take advantage of the technological advances that can do wonders for your shop, employee’s well-being, and customers’ experience.
Appreci is an online gratitude company based in Australia. We provide software platforms that encourage gratitude in the workforce and social circles. Check out our software today and give a digital coffee to a friend!