5 Pitfalls in Corporate Gift-Giving During Holiday Seasons
Gift-giving during the holidays can be extremely chaotic, but it can pay off in the long term, especially when it comes to corporate clients. The right gifts may vary across industry, but getting them sent out at the right times can lead to valuable ROI in terms of customer retention and engagement.
Choosing the actual gifts to distribute to each client can be quite a time-consuming endeavour that requires plenty of organisation to pull off. To save time and ensure that the returns are positive, here are five practices to watch out for during the corporate gift-giving season:
Giving Out “Too-Cheap” Gifts
While it’s understandable that the company won’t want to spend more than necessary on gifts, they’re definitely not something you want to skimp on. Sending out something like a cheap rubber bottle opener with a logo sends a message that the client isn’t valued!
Don’t be afraid to spend a little more on quality gifts. They don’t have to be outrageously expensive—but don’t be a cheapskate and give out something of very little value. A good tip here is to purchase gifts well in advance during end-of-season sales to avoid shopping during the holidays, during which gifts are guaranteed to be much pricier due to markups, rush orders, and express shipping.
Not Allocating Enough Time for Gift Planning
By the time you’re reading this article, you should probably already be halfway through your gift-giving list, especially if you’re sending out personalised items. Not only do you need a reasonable budget to get everything in order, but you’ll also need time to sort through lists, place orders, and get them sent out.
Starting in the first half of December will run a risk of gifts arriving after the holidays are over—and this does not send a good impression.
Going for Generic and Impersonal Gifts
While it’s realistically impossible to personalise every single gift that gets sent out to each client, there are ways to choose thoughtful presents that will make them feel valued. Technology has also made it possible to give gifts more efficiently. For instance, purchasing a digital gift that can be redeemable at the recipient’s convenience can include a personalised message and cater to their preferences. It’s a perfect combination of thoughtfulness and efficiency!
Giving Presents That Miss the Mark
If you’re doing a mass buying and sending of gifts to all your clients, be sure that you aren’t sending out goodies that are off-brand.
For instance, you might want to go the extra mile and send out a few iPads, but if one particular client’s interface is fully Android, then it might not make a good impression. At the same time, you don’t want to go the generic route and send out a safe but boring gift, like a pen with your company’s logo on it.
Practical presents that can be used again and again are good options.
Missing the Errors in the Details
You may have nailed the gifting part but missed out on the smaller details. Wouldn’t it be embarrassing if your client’s name or company was misspelled? While things can be an absolute whirlwind during the holidays, never skip going over all the information and details and double-checking everything.
Corporate gifts are a good way to show your clients they are appreciated while emphasising the company’s brand at the same time. Striking a balance between both is necessary to avoid the gift-giving pitfalls mentioned above! It’s all about knowing how to be professional and showing the most genuine kind of gratitude for the business year that has passed. With the right touch, you’ll be able to reap the returns on these gifts as investments in the next year.
Gift-giving doesn’t have to be complicated this Holiday season! With Appreci, the easiest way to express your appreciation, you can gift a beverage delivered digitally through customer connection gift cards, which are redeemable at any of Australia’s participating cafe branches! To know more about how we do personal appreciation, download our app and visit our website today.