When you run a coffee shop, having aromatic coffee and a fantastic bar with great baristas are two of the most critical factors that keep your shop operating. However, a vital feature that will help your coffee get more attention is through cafe marketing.
Many cafe owners have no idea how cafe marketing works and think of marketing on a surface level–just posting photos on social media. However, marketing is more than that. It’s about engaging with your customers and building a community online that will translate into your physical shop. Here are some cafe marketing tips you need to know:
One of the first things people notice on social media is your cafe’s branding. Ideally, you want to create branding that’s unique and aesthetically pleasing. This is because your customers will associate your shop with your logo before your products. Incorporate your branding on your coffee sleeves, napkins, and even take-away boxes. This way, people will recognise your cafe even when they’re out and about.
One way to create the perfect logo is by working with your local graphic artist who can create an image that perfectly represents your brand. This way, you’ll stand out from the crowd of coffee shops and boost brand recognition.
One of the biggest trends on social media is posting cafe facades that are incredibly beautiful and appealing. Because of this, it’s a good idea to fix your cafe space’s interiors and exterior so that your customers will keep posting your cafe on social media.
You can have murals inside or outside your shop where customers can take photos and selfies with their cup of coffee. Another tip is to add a neon sign with an interesting quote that will tug at your customer’s heartstrings. These are great ways to catch your customer’s attention and push them to post more pictures of your cafe on social media.
Not only will you want to stand out online, but you’ll also want to make sure you want to stand out in the streets as well!
Whether it be online or at your cafe shop, the best way to build a community is by continually engaging with your customers. Most of your customers will post their “morning cup of coffee” on social media before they start their day.
One way to engage with your customers is by creating hashtags and making sure you get tagged on their photos. This is an effective cafe marketing move because not only are your customers sharing your cafe online, but you’ll be able to track your cafe’s online presence. This is always a great way to connect with your customers and get to know them.
Another excellent cafe marketing idea you can do is to give gratitude. Give back to your coffee community by holding events or creating a loyalty program where they can get coffee, on you. It helps build a relationship of trust and loyalty with your customers.
Cafe marketing shouldn’t be so serious; you can incorporate different creative ideas to make sure your cafe stands out. By remembering these major cafe marketing tips, you’ll develop the right strategies and content to post online that will build your brand’s recognition. Ensure your cafe is always ready for pictures, have a great team behind you, and, most importantly, give back to your coffee community.
Expressing gratitude shouldn’t be so hard, and one of the easiest ways to show your appreciation is through Appreci. Appreci is a digital marketing software that allows you to give someone a beverage that will be delivered digitally and redeemed at participating cafés. Check out our software and tell someone you appreciate them today!